SEM or Search Engine Marketing:

 Why search is important

Almost 85% of all online purchases originate from search engine listings while 55% of searches begin with the purpose of an online purchase in mind. By typing a search query, the consumer is telling you exactly what he or she is looking to buy. This makes conversion rates extremely high. And there are millions of searches every single day.

Using SEM for your business

To exploit this to the full, Pay-Per-Click (PPC) or 'pay for performance' search engine marketing allows you to bid for positions in search listings on specific keywords. Spending on search engine marketing in Australia has risen from zero four years ago to over $399 million AUD today. The challenge is to find the best means of managing this huge opportunity to deliver the most effective Return on Investment (ROI). This is where OnlineConsulting.com.au can help.

Why OnlineConsulting.com.au is the best partner

Our experience in the search industry and our technological expertise has enabled us to develop paid search marketing strategies, which, when used with our suite of technologies enable you to optimise your online advertising campaigns to bring you the best return on investment. At OnlineConsulting.com.au, we can also help you exploit Yahoo and Googles potential to ensure that your products and services are seen when and where consumers are actually looking for them - driving buyers to your site in the most cost-effective way.

SEO or Search Engine Optimisation:

Good search engine optimizing (SEO) is a combination of content, design and user friendliness. When OnlineConsulting.com.au design sites these 3 elements are paramount - and it shows in the search engine results.

Design
All content including links, headers, alternative image text, alternative frame text and content text on a well designed website is viewable to the user and, more importantly, in terms of SEO, the "search engine bot".

User Friendliness
Everything the viewer wants to know on your site should be no more than three clicks away (important information like contact info should always be one click away).  In terms of SEO, a "search engine bot" can only see the pages on your site that are directly linked, so a well optimised site will have text links as well as any graphical links such as flash or java script.

Content
As well as the body content of your site, a "search engine bot" will also look at the page title, page description, keywords, and file name.  It will make its judgments on how to list your site based on these factors.  A well-optimized site will have a page title that briefly describes the content of the site, a description tag that will describe the content in greater detail, keyword tags that will pull selected keywords for search engines such as msn and yahoo and user updated content. Google does not regard sites that are dead ends well - so it is important to have a resource element to each site that links to other relevant pages - reciprocal links will also help. A Blog page that can easily be updated by various members of the company will also assist to build content and raise search engine ranking.