Services

OC WEB DEVELOPMENT

WEB DEVELOPMENT

Why?
We love creating cool websites. Out of a string of code comes this amazing virtual real estate. It’s a magical process. For us, technology is exciting – it rocks. We see technology as an ally, something that can be used to make your life easier. It’s amazing what it’s capable of.

What we offer
We make sense of the web. Many people struggle with technology. It’s always letting them down, and there’s something a little scary about it – because they don’t understand it. We listen to your ideas and brainstorm potential solutions that put you and your needs at the centre of the process. We translate what you want into a portal that portrays your true brand essence.

Then we build a site for you that reflects your level of comfort with technology. If you are tech savvy and you want complete control of your site – we’ll give you the tools to do this. But if you just want to tell us your ideas, we can handle all the geeky stuff for you.

This is how we work and it’s what we call comfort-ability.

How we work
To deliver a website that matches your needs, expectations and budget, we have created a cost-effective international team. Strategy, design and project management is handled in Australia, software development in India, with client liaison and Quality Assurance based in Manila. We have developed a very close working team that values consistency and reliability, and works efficiently to deliver projects on time and on budget.

Our Australian design team develops a look and feel for your site that authentically reflects your brand essence. We ensure your website will work equally well on tablets, phones and computers – and that it is search engine friendly. Our Indian development office creates the code that translates this design into a website – then our team in Manilla ensures that this matches with your needs and expectations.

Why work with us?
If you’re looking to refresh your existing site, or want to launch a new website – and you want a digital agency that makes sense of the web, come and talk to Online Consulting. We’ll work with you at whatever level of comfortability you choose to create a cool website that works for you.

OC VIDEO AND PHOTOGRAPHY

VIDEO AND PHOTOGRAPHY

Why?
We love creating cool videos and thought-provoking photography. We love making films that immerse the viewer in the experience so they say “I want to be there.” And we love shooting products and people so they stand out and make a statement.

What we offer
We make videos and create memorable photography that engage the audience and move them to act on what they see. A video can be edited so it can be used across various platforms, to maximise reach and generate interest. We can cut a 5 minute promotional video into a 30 second YouTube ad so that you get the most out of your content.

We work on three principles:

  1. Versatility: We provide a wide range of video production and photography services: corporate video and profiles, product videos and shoots, conferences and events, online video, scripting, TVCs, and video productions.
  2. Accessibility: We offer cost-effective solutions, so everyone can access the power of film. We are small enough to keep our costs down – operating out of a highly efficient studio on the Northern Beaches of Sydney.
  3. Fun: It’s the cornerstone of who we are. We are fun to work with – not just because that’s who we are, but because we know that a fun, high energy, and relaxed atmosphere ensures the best results on camera.

How we work
When we film someone we help them to relax – to be themselves. We don’t try to transform them into actors as this can lead to wooden performances. We just let them tell their story in a natural way.

Our process is detailed, creative, flexible and inclusive. We spend a long time setting a shoot up before filming – because the devil is in the detail. Our Production Manager, Jarrad, is famous for spending hours getting things just right – and it works.

Why work with us?
We work with our clients to bring their vision to life. We pride ourselves on our creativity, working with our clients to generate ideas – because great ideas come from anyone and anywhere. We want to energise and engage the viewer through the work we produce so they react to what they see. Unless the shot or the video moves you to act, it hasn’t done its job.

But the best reason to work with us is we’re a small, highly creative, fun and effective team.

OC IT SUPPORT

IT SUPPORT

Why?
We love it when people are as excited by technology as we are – but we also understand that you might just want your technology to work and you don’t really care about how. We can manage the how. We love figuring out solutions that will work best for you and your team in a fail-safe manner. You decide what tools you need to get the job done, whether it be PC or Mac, iPhone or Android – and we’ll make it happen.

What we offer
We offer a fail-safe IT Support system at a great price. We provide different services depending on your level of comfort with technology. If you are tech savvy and you want complete control of your systems – we’ll give you the tools to do this. But if you just want us to handle all the geeky stuff for you – no problem. It all depends on your level of comfortability* with technology.

How we can help:

  1. We support you when your IT systems go down or they no longer work the way they should. We can do this either at your site, on the phone, or remotely.
  2. We install and configure new IT systems or services across three areas:
    1. System migration – when it’s time to upgrade your system, we can manage the process for you. We install and configure the new system and then migrate your data from the old to the new. We want to make the transition seamless by minimising the time you’re offline and ensure as little disruption to your business as possible.
    2. Business systems Integration – we help deliver smarter and more efficient IT processes and software solutions that save your business time and money. For example, we can provide new software for payroll that automates the processes and reduces the number of manual steps required – saving staff time. Technology changes at a rapid pace and it’s not always possible to stay up to date with new products that might improve your business. We can do that for you because we love to implement new systems that make your life easier.
    3. Cloud integration services – we can move your stored data from your on-premise server or desktop to a Cloud-based system, such as Google Apps, so you can access your data from anywhere in the world on any device.

How we work
We sort out curly IT problems. It’s what our IT Support Manager, Ben, calls ‘Gotchas.’ We love navigating around the problems, avoiding the pitfalls that flummox most IT teams – to help get our clients back online and productive again.

For the ‘IT Savvy’ we provide a bespoke service to bounce ideas off and assist you with developing your IT strategy. We provide system maintenance – backed by the guarantee of being a certified Google Partner & Google Apps Re-seller.

For those who are ‘IT Comfortable’ we help formulate your IT strategy based on a thorough needs assessment. This will include recommendations for upgrading your IT capabilities in line with your business growth strategy. Once your systems have been developed, we provide a monthly maintenance service, giving you peace of mind that your IT systems are being taken care of so you can get on with what you do best.

For those who feel they are a ‘IT Challenged’ we help you to create a computer system that’s easy to use, fail safe and supported by automated back-ups. We provide a quarterly check-up to ensure everything is running smoothly – in the same way a car runs better with regular servicing.

Why work with us?
We’ll never talk down to you or geek speak you – unless you want us to! We are a small, professional and cost-effective outsourced IT support centre who are creative, fun and efficient. We’ll blend in with your team so you hardly see us – the only thing you’ll notice is that all your IT systems are running smoothly!

* Comfortability: The level of technical knowledge that you’re comfortable with

OC SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

Why?
We love seeing technology used to help great products and services find the right clients. By maximising the potential for you to be found on a Google search, we can help generate traffic to your website. We get the web – we stay up-to-date with the latest Google updates and understand how to make it work to your advantage – so you don’t have to worry about it.

What we offer

  1. Keyword Research (what keywords do people use?)
  2. Competitor Analysis (what strategies are your competitors using in search?)
  3. SEO – Search Engine Optimisation (getting your website to rank well on Google)
  4. Google Adwords Setup, Training and Management

Keyword Research
Keyword research can be termed as the foundation of SEO. It is extremely valuable, and ensures high return in the search marketing. Getting the right keyword in rank can define success of a website. SEO is not only about getting visitors on your website, but the right kind of visitors. Keyword research can help you to respond to changing market conditions, predict shifts in demand, and provide products, services, and content that consumers are looking for.

Competitor Analysis
Competition is rampant in every business, so you need to analyse your competitors to stay ahead of them. We identify your competitors and then evaluate the digital strategies they’re implementing in their business to help you to determine your competitor’s strengths and weaknesses. Here are some questions to help you:

  • Who are your competitors and what are the products or services they offer?
  • What are their past & current strategies?
  • What type of digital marketing strategy are they using?
  • What you can do to compete effectively with them?

On-page SEO Optimisation
SEO is a way of getting your business or brand higher up the list when someone searches for your product or services on a search engine site such as Google. This is known as ‘organic’ search – as opposed to ‘paid’ search.

On-page SEO is the process of optimising text and content for every page of your site and this helps to generate the highest search engine results. On-page SEO is composed of various elements and it’s one of the most long-standing & reliable SEO techniques. Keyword optimisation & use of HTML tags within the page are the two most popular on-page SEO techniques. Some other on-page SEO techniques are:

  • Using good anchor text links
  • Including a keyword in the URL
  • Writing unique content on each page
  • Ensuring all web pages can be easily indexed by search engines
  • Each page has at least one link that leads back to your own website.

Off-Page SEO Optimisation
In Off-Page SEO Optimisation, various search engine optimisation techniques are used which aren’t visible on a website’s on-page content. Anything counts as off-page SEO which is done off-site to boost your web rankings. Off-page SEO includes:

  • Number of other websites that link to your page
  • Number of websites that link to your competitor
  • The Google page rank of sites that link to yours
  • The anchor text used in linking

Remember, Off-Page SEO is one of the most important factors in determining how high your website ranks. Some Off-page SEO techniques are:

  • Search Engine Submission
  • Social Bookmarking
  • Directory Submission
  • High Quality Link Building
  • Google Business Listings
  • Classified Ad Posting
  • Article/ PR Writing & Distribution services
  • Forum Posting
  • Monthly Progress Reporting

PPC or pay per click
PPC or pay-per-click is similar to SEO except you pay to get your business or brand to appear at or near the top of the list (‘paid’ search). In PPC, advertisers pay a fee each time one of their ads is clicked. You can say that it’s a way of buying visits to your website. One of the most popular forms of PPC is search engine advertising, like Google’s Adwords. In PPC search engine advertising is used to generate clicks to your website. Pay-per-click marketing is considered good for everyone whether it be searchers, advertisers or search engines.

Social Media Optimisation
By using various social media platforms, outlets and communities you can increase awareness of your brand, product or service. This process is known as Social Media Optimisation (SMO) and it helps to generate to generate viral publicity for your website, that is, attracting attention to your product or service because of its inherent interest rather than by way of advertising. SMO is optimised by:

  • Increasing your link-ability
  • Creating easy-to-use tags and bookmarks
  • Rewarding inbound links
  • Helping your content to travel
  • Encouraging the Mashup

How we work
These techniques work in the background to generate interest in your site. They are not always obvious to you or your customers, however they are the things that are guiding people searching for you to you or your competitors’ website. We can assess your current optimisation and work with you to ascertain how you’d like to implement these strategies. Importantly, we can also schedule regular reviews of the campaign to ensure you are still capturing organic search results.

As with all our services, we believe the key to getting you the best results is to first understand what you are looking to achieve. That’s why we discuss your needs and work with to you set clear targets for your campaign.

Armed with these objectives we put together a cost-effective strategy and then implement it using our team of tech wizards based in Australia, India and the Philippines.

We then focus on increasing your website visibility and to deliver high quality, targeted traffic to your website. We provide you with detailed monthly work and keyword ranking reports with suggestions on how to improve your results further.

Why work with us?
We only use ethical (white-hat) search engine optimisation techniques so as to improve and provide long term keyword rankings. So that means your site is protected from Google penalties imposed on sites using unethical techniques – which are then forced down the search engine rankings.

But being ethical is a given for us. The main reason we think you should work with us is because we listen and we understand what’s needed. You won’t go into some big agency cookie-cutter style machine and get the ‘one-size-fits-all’ treatment with us. Instead you get a custom solution that fits your comfortability* and your budget.

We build SEO strategy that’s right for your business, with a focus to provide an excellent return on your investment.

* Comfortability: The level of technical knowledge that you’re comfortable with

OC Web Hosting

Web Hosting

Manage your Own Hosting: $20/mth + GST*

  1. Up to 1GB file space
  2. 30GB/month transfer
  3. C-Panel access
  4. Hosted in a Premium Data Centre in Ultimo, Sydney
  5. Daily, Weekly and Monthly Backups performed to an alternate location to the server

 Managed Hosting, Maintenance and Updates: $150/month +GST

  1. Ensure that WordPress is always up to date and security issues are patched
  2. Ensure all plugins are patched and updated
  3. Make up to 2 hours of alterations, page additions, and blog posts etc. This does not include design, functionality changes or major alterations.

  Work outside the Initial Scope and Ongoing Maintenance: 

  • Casual: website alterations are billed at $60+GST per hour with a minimum 30 minute charge.
  • Blocks: can buy the work in blocks @ $450+GST for 10 hours – these are then used with a minimum 15 minute charge.
  • Tailored: We can tailor an ongoing plan that will include all your updates

  *Note: This package is only for users that are comfortable updating their own CMS and Plugins. Failure to maintain a website may expose users to vulnerabilities. Our hourly rate of $60/hr will be charged to repair any issues incurred as a result of these vulnerabilities.