Search Engine Marketing, SEO and Adwords Expert Northern Beaches

At OC, we offer an integrated approach to Search Engine Marketing, SEO and Adwords to increase the requirements of businesses based in the Northern Beaches.SEO (Search Engine Optimisation) and Adwords or PPC (pay-per-click) are the two main areas of search engine marketing (SEM). Both of these have different approaches, but combined in a single integrated marketing strategy to get the best results for a campaign.

Why OC?

We have vast experience and an expert team of passionate strategists who live and breathe SEM, SEO and Adwords. The OC’s team of experts in the Northern Beaches has created SEM strategies for top brands to small and medium sized businesses across different sectors in the Northern Beaches. We believe in having long-term relationships with our customers, which is developed upon shared vision and success. Our search engine marketing team has lots to offer, such as:

  • SEM (Search Engine Marketing) Northern Beaches

Before creating a top-notch search engine marketing strategy for your brand or business in the Northern Beaches, our project manager will work closely with you to know more about your unique business goal & challenges. We always recommend the best approach for your business, whether it’s SEO or PPC (Google Adwords), or a combination of both.

  • SEO (Search Engine Optimisation) Northern Beaches

The competition has become quite tough as every business wishes to be on top of the search results in the Northern Beaches, but there should be an excellent strategy to reach the top space on the result pages. We offer expert SEO service that’s designed to make you distinctive & remarkable, increase visibility within the organic search results, and deliver high & targeted traffic to your business site in the long-term.

  • On-Page SEO Optimisation

On-Site SEO or On-Page SEO Optimisation is mainly about optimisation of the text and content on website pages, also some other related elements like code and Meta tags. The goal is to optimise all the features effectively so that every search engine can find your website when a user searches for keywords related to your brand’s website. Some of our On-Page Optimisation services include,

  • robots.txt, Google Analytics and Google Webmaster Tools Setup
  • Content & Source Code Optimisation (Titles, H-tags, images/alt tags, etc)
  • XML Sitemap Setup
  • Navigation And Internal Links Structure Optimisation
  • Meta Tag Creation/Adjustments.

Say if you are a company based in the Northern Beaches and provide Adwords, SEO and Search Engine Marketing services as we do  than you need to add all possible set of keywords plus the region you want to target,

Example Keywords could be

  1. Adwords Northern Beaches
  2. Northern Beaches Adwords
  3. Northern Beaches Search Engine Marketing
  4. Northern Beaches Seo
  5. Seo Northern Beaches

And you need to implement these in you meta tags, heading tags and links, so search engine could index you properly for the services in your targeted region.

 

  • Off-Page SEO Optimisation

In Off-Site or Off-Page SEO optimisation steps are taken outside of a specific website to make it more visible to search engines, especially Google. Off-site optimisation is often related to the term ‘link building’.

Link Building consist of different form, this includes Article, Blogs, PPT, PDF, Social Bookmarking and many others, the only thing you need to keep in mind that you should not over optimise for you main keywords, because doing so can tank your website for targeted keywords.

Say your main Keywords are:

  1. Adwords Northern Beaches
  2. Northern Beaches Adwords
  3. Northern Beaches Search Engine Marketing
  4. Northern Beaches Seo
  5. Seo Northern Beaches

Now you need to find maximum number of variations for these keywords, we would suggest adding words like Company, services, experts, best and their could be many others  what ever a person can think of searching your services.

Example Keywords could be

  1. Adwords Company Northern Beaches
  2. Adwords services Northern Beaches
  3. Northern Beaches Adwords Company
  4. Northern Beaches Adwords services
  5. Northern Beaches Search Engine Optimisation
  6. Northern Beaches SEM
  7. Northern Beaches SEM Company
  8. Northern Beaches SEM services
  9. Northern Beaches SEO Company
  10. Northern Beaches SEO services
  11. Search Engine Optimisation Northern Beaches
  12. SEM Company Northern Beaches
  13. SEM Northern Beaches
  14. SEM services Northern Beaches
  15. SEO Company Northern Beaches
  16. SEO services Northern Beaches

These are just the basic keywords those can be targeted, but their could be a wast number of list, depending upon the number of services and number of areas targeted.

  • Analysis, Analytics & Reporting

At OC, we have a team of dedicated SEM experts, who devote their time to analyse data to find insights about your Adwords and SEO campaigns. We strongly believe that Analysis, Analytics & Reporting are the best approaches to make your Adwords & SEO campaign successful on every front.

We start every SEO campaign with a deep review and analysis of a client’s website to find out potential areas that need improvement. This enables our team to identify issues and factors that are affecting website’s ranking.

  • Competitor Analysis: We offer a competitive campaign to find out the key businesses/competitors in your industry and which SEO methods will be the best for your business to gain advantages.
  • Website Analysis: It includes a comprehensive review of your website that helps our experts to identify how it is seen by search engines, especially. By doing a thorough analysis on different areas, our team develops a strong strategy to improve areas of your website and increase your search engine rankings.
  • Code Analysis: A detailed review of the site’s coding is done to make sure that it is in the right shape to be picked up by different search engine spiders/crawlers.
  • Structure Analysis: Your website will become more attractive to search engines, if it has a well-organised structure.
  • Website Design Analysis: Our experts will do a deep analysis to check if your website design is using tools that make it less SEO-friendly.
  • Content Management System Analysis: We will check content management systems (CMS) to ensure that it follows the SEO best practices.

 

  • PPC (Pay-Per-Click) | Adwords Northern Beaches

Pay-per-click advertising provides your company an amazing chance to appear within the search results immediately & offers the advertiser a full control over the Adwords, keywords & budget. Pay-Per-Click is one of the most effective ways to reach your targeted audience as it has the power to track conversions & attribute value to the campaign. The most popular type of PPC is search engine advertising, such as Google’s Adwords. We offer detailed and result-oriented services for Google Adwords campaigns.

Google Adwords is the best way to get more targeted audience on your website. Google Adwords is widely used in the Northern Beaches as an effective advertising tool. It can bring more traffic or better traffic at lower costs with higher returns. We offer services of experienced and expert Google Adwords strategists who can ensure complete success of your promotional Adwords campaign.

  • Content Strategy & Marketing Northern Beaches

To reach your target audience and influence them completely, creation of valuable, attractive and compelling content is quite important. This unique content is used on site and promoted through a wide range of online platforms. Our team will work closely with you to develop a content strategy that focuses on the requirements of your customers.

  • Social Media Optimisation/Strategy Northern Beaches

Our social media experts will assist you to set clear objectives when it comes to social media optimisation. Social media optimisation will enable you to connect & engage with your targeted audience on various social media platforms. Some steps that we take for SMO:

  • Increase your link-ability
  • Create easy-to-use tags and bookmarks
  • Reward inbound links
  • Help your content to travel
  • Encourage the Mashup

At Online Consulting, we only use ethical (white-hat) search engine optimisation techniques. With help of SEO and Google Adwords, we aim to improve and provide long term keyword rankings. With team OC, you will rule search engine rankings.

Get started now

We really think we could make a huge difference to your business, find out how by contacting one of our team players.

02 8004 4527 info@onlineconsulting.com.au


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