Sam Crawford

Sam’s favourite animal would have to be the seal: fun-loving, slow and endearing on land – yet fast, sleek and graceful under water.
 
And that pretty much sums Sam up – when he’s with a client or when he’s socialising, he is like a seal out of water – friendly, unassuming, funny. But when he gets into the studio – he’s lightning-fast, expert and focused on the job at hand.
 
Sam is Online Consulting’s Creative Director and General Manager – which means running the show, while at the same time performing in it. He has a degree in music, which means he has a knack for marrying visuals with sound to create amazing videos. He’s also a sounding board (pun intended) for his Video Production Manager Jarrad – as they bounce ideas off each other to create innovative video and photography projects.
 
Sam’s a ‘big picture dreamer’. He loves creating a big idea. Once he understands what the client needs – he sees a visual solution with a soundtrack running behind it. It doesn’t matter if that solution is a video, a website, or an IT system – there’s always a visual and music soundtrack running in the back of Sam’s mind. That’s just the way he works.
 
He revels in delivering (seemingly) simple solutions to complex problems. He always starts a project by asking: “Is it possible? How are we going to do it? What tools are we going to use to do it?”
 
Sam has built an international team that is able to deliver the ‘big picture dream’ he sees for his clients. The fact that the team stretches from Australia to India and on to the Philippines is testament to Sam’s ability to share that vision with others.
 
When Sam isn’t performing for and with Online Consulting, his real passion is his family. He spends as much time with his wife Cassie and their children, Layla and Ted, as he possibly can. And if there’s a spare moment left after all that – then it’s off down the beach for a sneaky surf.
 
Sam’s motto?
“Imagination is reality.”