6 Tags That Influence SEO And Website Rankings
SEO (Search Engine Optimisation) is vast field and there are a lot of steps that can be taken to make an organic website promotion successful. Utilising Meta tags correctly is one of those steps.
Meta tags are an incredible way for online businesses to offer search engines and people, with some basic info about who they’re and what they offer. However, if utilised inaccurately, the negative effects can damage your business.
Let’s discuss what makes Meta tags so important and why you need to focus on them.
- Keywords Meta Tag
Generally, a good keyword Meta tag can be described as a list of 10 to 15 vital ideas associated with the web page of your site. They need to be focused on a particular topic or theme on any specific page or post of the website. As we all know, the keywords based Meta tags were once important in the early years of the search engines. Currently, Bing of Microsoft is the main search engine that still considers these keywords. Bing also utilises these keywords to find cases of spamming. Since many search engines still have these tags in their algorithm, you need to add them to get effective results.
- The Title Tag
On the other hand, Title Tag is considered as one of the most crucial tag that should be used on a blog and a webpage. You need to ensure that every webpage of your site has unique title tag that describes the content properly. Title tags can be seen at the top of your browser, offering visitors the direction and most significantly they provide search engines the main information into what the webpage is all about. It’s fine if you’re willing to use keywords in the title tags, but it must make sense in order to grab the attention of the visitors and influence them to click on the link.
- The H1 And Heading Tags
Most search engines consider these as indicators of the context, which makes them important for your website. As far as on-site SEO is in question, header tags aren’t going anywhere. SEO experts (even novice) are aware that careful optimisation can result in a major ranking increase. Headings tags can play a crucial role in organising your page’s content, for example, H1 tag can be used to define what this page is about?, and H2, H3, H4 tags can be used to define what this section is about?
- Meta Description
Meta description is a short summary completed in 1 or 2 sentences that show up under the Page Title in the SERPs (Search Engine Result Pages). Keywords in Meta descriptions are still considered very important to many SEO experts in spite of the fact that Google had said that they have no effect on website rankings.
It’s all about utilising significant, well-researched keywords in targeted demographics & geographic regions that can prove beneficial for the website. For example, if your business also offers services in the Northern Beaches, then there’s no harm in using the keyword ‘Northern Beaches’ in the Meta description. Just make sure that it sounds sensible.
- Meta Robots Tags
The Meta Robots Tags are lesser known tags, but experts consider them as one of the most crucial Meta tag. These tags are responsible for guiding the search engines on what to do with the pages of your website, for example,
- HTML code: index/Noindex – It means whether your pages will appear on the SERPs (Search Engine Result Pages) or not.
- Follow/Nofollow- It instructs the search engines what to do with the links present on the webpages, whether to ‘follow’ and open the links in a new page, or not.
- Blog Entry Tags
Despite the fact that some experts may not consider Blog Entry Tags as official Meta tags, still these are exceptionally important for search engines and your website’s visitors. Just like in WordPress, these tags can be utilised as different categories beside each blog post to make sure that users easily find the topics they want to read. Blog post tags enhance the usability of sites as they can identify post topics. At last, information on the webpage is categorised and grouped into topics by blog post tags, which leads to an increase in the website rankings.
Remember, even a small mistake could cause huge problems for you in the eyes of the big search engines. So, hiring professional SEO experts will help you to avoid making costly mistakes.