Social media marketing services can help your business generate results, grow your brand, and engage customers old and new.
But, in an increasingly competitive market, getting your posts seen on platforms such as Facebook and Instagram isn’t always easy. That’s where Online Consulting can help.
We’ll help you spread the word about your products and services further than ever before. We’re experts in tools such as Ads Manager and have the know-how to optimise your social posts to reach and engage the right people.
How we can help
Social media marketing campaigns are an ongoing process. First, we’ll have a chat about your objectives and then form a plan tailored to your goals to give you the best chance of success.
Once we know your objectives and target audiences, we’ll get to work setting up tailored ad campaigns. We’ll also track the performance of all posts. This allows us to respond to what works and move on fast from what doesn’t by editing your budget, creative, placement options or audience.
Here’s a quick overview of how a Facebook ads campaign works:
Setting up your campaigns
To help your content reach the right audience, we’ll configure:
Facebook pixel in Google Tag Manager
General and billing information
Geo-targeting for each ad in alignment with the geographical range of the business
Start a remarketing campaign targeting all people who have visited the site and are saved in the FB pixel audience list
Detailed targeting: This approach targets new customers or people who’ve never heard of your business before, based on demographics, interests, behaviours, and other categories
The benefits of boosted posts
Boosted social posts are a great way to target social media audiences likely to be interested in your content but don’t currently follow you. These can be set for a duration and budget that suits your needs.
One of the best reasons to boost posts is to get them in front of more eyes and overcome the decline in Facebook’s ‘organic reach’. In short, your fans may not see posts or updates unless you boost them.
Providing they’re engaging and relevant to your audience, boosted posts can reach more people than a regular ad. We’ll set up targeting for an existing audience or help you reach a new set of people by way of location, age, gender and interests.
What is social media marketing?
Social media marketing is a type of digital marketing used to promote your organisation’s products and services online.
It’s achieved by creating and sharing content on social media platforms, including Facebook, LinkedIn and Instagram.
This content can be in the form of organic posts to appeal to your existing social media followers or ads to reach new people.
Importance of social media marketing
Social posts and campaigns are a great way to increase brand awareness and recognition. They can improve customer loyalty and generate new leads by reaching people who may never have found you through other channels.
There’s no such thing as a one-size-fits-all approach to social media. The best companies share relevant content tailored to the platform and their audience. That’s where we can help. With our experience across all platforms, we’ll get your posts seen by the right people.
Social media marketing for small business
Time to take your social media marketing to the next level? We offer a range of social media marketing packages for small and medium-sized businesses to suit your goals and budget.