We agree the objectives
First, we'll have a chat about your objectives and then form a plan tailored to your goals — so every campaign that follows has something specific to aim at.
Social Media Marketing · Sydney
Social Media Marketing
Maximise your reach with strategic social media marketing. Generate results, grow your brand and engage customers old and new — with campaigns set up, targeted and tracked by a Sydney social media marketing agency.
Ads Manager expertsTargeting, budget and creative adjusted to what the numbers actually say
Social media consulting services can help your business generate results, grow your brand, and engage customers old and new.
But, in an increasingly competitive market, getting your posts seen on platforms such as Facebook and Instagram isn't always easy. That's where Online Consulting can help.
We'll help you spread the word about your products and services further than ever before. As your social media marketing consultant, we're experts in tools such as Ads Manager and have the know-how to optimise your social posts to reach and engage the right people.
How we can help
An ongoing process,
not a one-off post.
As your social media management consultant, we treat every campaign as an ongoing process. First, we'll have a chat about your objectives and then form a plan tailored to your goals to give you the best chance of success.
We set up tailored campaigns
Once we know your objectives and target audiences, we'll get to work setting up tailored ad campaigns built around the people you actually want to reach.
We track, then react
We track the performance of all posts. That lets us respond to what works and move on fast from what doesn't — by editing your budget, creative, placement options or audience.
A Facebook ads campaign, step by step
Setting up your campaigns
To help your content reach the right audience, we'll configure:
- Facebook pixel in Google Tag Manager
- General and billing information
- Geo-targeting for each ad in alignment with the geographical range of the business
- A remarketing campaign targeting all people who have visited the site and are saved in the FB pixel audience list
- Detailed targeting — reaching new customers or people who've never heard of your business, based on demographics, interests, behaviours and other categories
- Conversion tracking
Boosted posts
Your fans may not
see your posts.
Boosted social posts are a great way to target social media audiences likely to be interested in your content but who don't currently follow you. These can be set for a duration and budget that suits your needs.
One of the best reasons to boost posts is to get them in front of more eyes and overcome the decline in Facebook's ‘organic reach’. In short, your fans may not see posts or updates unless you boost them.
Providing they're engaging and relevant to your audience, boosted posts can reach more people than a regular ad. We'll set up targeting for an existing audience, or help you reach a new set of people by way of location, age, gender and interests.
Who sees the post
Unboosted organic post Your followers, some of them
Regular ad A targeted audience
Boosted, engaging post Followers plus lookalike interest
Illustrative only — actual reach depends on your audience, creative and budget. The point is the shape: providing they're engaging and relevant, boosted posts can reach more people than a regular ad.
Social media marketing is a type of digital marketing used to promote your organisation's products and services online.
It's achieved by creating and sharing content on social media platforms, including Facebook, LinkedIn and Instagram.
This content can be in the form of organic posts to appeal to your existing social media followers, or ads to reach new people.
Why it matters
There's no such thing as
one-size-fits-all social.
The best companies share relevant content tailored to the platform and their audience. That's where we can help — with our experience across all platforms, we'll get your posts seen by the right people.
Brand awareness and recognition
Social posts and campaigns are a great way to increase brand awareness and recognition — putting you in front of people at the point they're forming an impression.
Customer loyalty
They can improve customer loyalty by keeping you visible and useful to the people who already buy from you, not just the ones who haven't yet.
New leads, new people
And they generate new leads by reaching people who may never have found you through other channels at all.
Tailored to the platformand the audienceand the goal
Small business
Social media marketing
for small business.
Time to take your social media management consulting to the next level? We offer a range of packages for small and medium-sized businesses to suit your goals and budget.
Google Ads
Looking for other ways to promote your business? Pay-per-click campaigns that catch people at the moment they're searching.
More info → SEO ServicesLong-term organic growth, so the people searching for what you do can find you without paying for every click.
More info → Content & CopywritingThe words that make a post worth stopping for — and the landing page it sends people to.
More info →The detail
Social questions, answered plainly.
If your question isn't here, ask us directly — you'll get the same straight answer.
Social media marketing is a type of digital marketing used to promote your organisation's products and services online. It's achieved by creating and sharing content on social media platforms, including Facebook, LinkedIn and Instagram.
That content can be organic posts to appeal to your existing followers, or ads to reach new people — usually both.
Not necessarily. One of the best reasons to boost posts is to get them in front of more eyes and overcome the decline in Facebook's ‘organic reach’. In short, your fans may not see posts or updates unless you boost them.
Boosts can be set for a duration and budget that suits your needs, targeting an existing audience or reaching a new set of people by location, age, gender and interests.
The Facebook pixel in Google Tag Manager, general and billing information, geo-targeting for each ad in alignment with the geographical range of the business, a remarketing campaign for people who have visited the site and are saved in the pixel audience list, detailed targeting for new customers based on demographics, interests and behaviours, and conversion tracking.
Social media marketing campaigns are an ongoing process. We track the performance of all posts, which allows us to respond to what works and move on fast from what doesn't — by editing your budget, creative, placement options or audience.
Yes. As a social media consultant Sydney businesses trust, we offer a range of packages for small and medium-sized businesses to suit your goals and budget. We've helped businesses in Sydney and beyond kick their goals and would love to help yours too.
Facebook, Instagram and LinkedIn are all in scope — we don't limit you to one or two platforms if your audience is spread across several. We'll help you figure out which platforms are actually worth the effort for your business, rather than running campaigns everywhere just for the sake of it.
We track real outcomes — leads, enquiries, sales and cost per result — not just likes and followers. You'll get regular reporting that shows what's actually driving results, so we can double down on what's working and change course quickly on what isn't.
Ready to get your posts
in front of the right people?
We've helped businesses in Sydney and beyond kick their goals and would love to help yours too. Call or message us now and one of our friendly team will be happy to chat through some options with you.