grow blog audience

Effective Ways to Grow Your Blog Audience

31 Mar 2020 onlineconsulting

There are many reasons to write blogs, to boost your exposure on the web, to inform people about products in a more informative and casual manner, or simply the love of blog writing. However the hard part can come from drawing in an engaged audience, and keeping them coming back for more. Here are some tips to help with that.

Don’t overcomplicate design

The main essence of the blog is the content. Your website should accommodate that. Make your site’s navigation simple and straightforward. Presentation alone can be a deciding factor for some readers, so make sure your potential reader doesn’t become overwhelmed by any design choices on your website. Less garbage will help speed up your website. No one wants to wait for a slow website to load.

Think about how it would look on mobile devices as well. More and more people are using their phones for internet browsing. Make sure your site’s layout also translates well for a mobile phone. If it doesn’t, they’ll hit back faster than they read your title.

Keep it real, keep fluff low

It can be really easy to tell when a blog writer cares about their audience vs a blog written purely for marketing purposes. Of course there’s nothing wrong with that, however people are more likely to stick with your blogs when they’re engaging and show some personality. Find a balance between professional and casual writing, and remain consistent across all the blogs you write. 

Providing a range of content with your blogs can help encourage users to absorb your content, form a relationship and stay hooked. You incorporate videos, reviews, podcasts and other personal flares to your website  Also focus on a really powerful title/heading. This is often the initial hook and needs to be strong. Think of clickbait, but actually provide what you claim to have. 

Corporate blogs can still also reflect a personality. Take Wendy’s in America for example, they take a more “edgy” approach to their marketing and content to appeal to a different audience. If you want to adapt and change up your marketing, consider looking for a professional content strategy consultant in Sydney, who can assist you with new and long term content.

Utilise SEO 

One very popular way to promote your website and blogs to the internet is to take advantage of Search Engine Optimisation services. Things like Google Ad words greatly benefit from the use of your sites metadata, certain keywords that will trigger your website to appear in search results. SEO allows you to grow a “natural” audience that will organically grow over time, and will grow more when you write search engine friendly content.. You could also pay per click for ads to appear at the top of google search results as a more instant way to get data and an audience, however this can be expensive if going long term. Copywriting services in Sydney can assist you for all your SEO needs and answer your questions.

There are many things you can do to grow your blog audience. The best way to grow is to have engaging, unique content that keeps your audience craving more.