How to Build a High-converting Landing Page
Your website should be the pioneer for attracting new business and leads for your business. However, if your website doesn’t meet your business goals and bring in the numbers you want, it’s time to look at what you could do better to improve your success. The most effective way to convert traffic to a business is with a high-converting landing page. Here are some of our tips for developing one.
Use a captivating header that draws people in
It’s a common one that you’ve no doubt seen everywhere, but it’s true! An unappealing title can turn heads in an instant as it’s the first thing people are likely to see when they load your page. Therefore, you want your headline to suggest benefits for the user while making it direct and confident. That way, your audience will know exactly what to expect and will continue through with your call to action button. However, you may need more than a title alone for that to happen.
Use the right design
Appearances can make or break a sale, making it hard to design a website landing page. When building a landing page, you want to ensure that the tone and voice of your copyrighting are appropriate and suits your business. You don’t want to be a law firm with a reckless attitude, for example. Your colour palette should suit your business logo and the type of work you do (e.g. hot pink may be inappropriate for a funeral service). If your company emits a unique personality, then utilising all these things can help it shine and stand out from the competition. Professional business photos can also greatly enhance your website quality and expectations. Our company specialises in business photography services and website design, so we can get what’s in your head onto a screen.
Utilise Search Engine Optimization
Search Engine Optimisations (a.k.a. SEO) remains to be one of the most popular and effective ways to grow and attract traffic to your website organically. SEO does this by tracking how people find your website and what they do on it, then uses that data to build upon the things that attract new visitors. The Northern beaches SEO Experts will ensure your website stays up to date and continues to attract more visitors over time.
Make it work on smartphones!
Right now, the world without the internet is unimaginable. Soon, this will be the same with smartphones. According to Statista, over 6 billion people use smartphones. This number is expected to rise above 7.5 billion in the next five years. The point we’re trying to make is that using a smartphone to access the internet is not a niche, and many people rely on their smartphones for everyday internet use. It’s more than likely that a large percentage of visitors to your site will be through a smartphone, so make sure to design a landing page that translates well to all mobile layouts, portrait and landscape. An unreadable and messy website will stand no chance of success.
It may be a lot to take in, but creating a website for your business doesn’t have to be complicated. To make the most out of your website in any part of its lifecycle, talk to Online Consulting today.