Facebook Ads

How to Create a Successful Facebook Ad Campaign

17 Dec 2014 Online Consulting

Creating a Facebook page for your products and services is like opening a shop in a famous market in your city – you’re choosing the best location! The major difference between the two is that Facebook provides much larger exposure – with more than 1 billion users on Facebook it’s simply one of the best places for your business to grow through viral marketing. Facebook ads are an excellent way to promote your business, products or services. 

Facebook Ads

The first thing to do is to create a page on Facebook that displays your products and services. You can even add a custom Facebook App and set it as the landing page for the page. A customised Facebook page will increase the chances of success. 

To build a list of prospects, it’s essential to collect the contact information of the users. With the right email program people visiting your page can choose to ‘opt in’ to your mailing list. Around 70% to 80% of Facebook users share their email address and click through rates quite high on Facebook. 

Ad Analytics

To check the performance of your ads you can monitor the analytics in the Facebook Ads Manager. Plus Facebook Insights for Apps is one more useful resource. Make the most of these tools as both of them are free. 

You can create multiple ads with different variations and then select the best performing among them. It’s advisable to start with larger designs and then later slowly switch onto the smaller details to achieve optimal results. 

When you begin a new ad campaign on Facebook, first you need to name your campaign and set an objective. The campaign objective is the ultimate goal of all of the ads. Some examples of the objective are:

  • Page Likes
  • Website Conversions
  • Clicks to Website
  • Mobile App Installs
  • Desktop App Installs
  • Page Post Engagement
  • Offer Claims
  • Mobile App Engagement
  • Desktop App Engagement
  • Event Responses 

Maintaining the Momentum

As you start seeing more Facebook likes and getting more user emails, don’t start ignoring your ads! You need to continue optimizing them and keep engaging with your audience. To create an urgency to buy from you, send your fans discounts and special offers.

Online consulting can help to promote your website by creating an excellent Facebook ad campaign to promote your products and services throughout Sydney. Web design and web development are other services offered by our team.