Blog

Blog

SEO strategies

How to Make an Easy Approach in SEO?

05 Feb 2015 Online Consulting

At Online Consulting, our clients often asks us a question that if there is an easier way to optimise their website on search engines without consuming much amount and a long SEO campaign. The answer lies with the company you hire to manage your website. Find out if it can offer high quality services within your budget. We have done research on this topic to find different ways to offer SEO services to people with tight budget.

What’s important here is to note down that SEO should be done by following certain steps to achieve the desired goals. A different approach can be taken for people who have just started their website and want to have an easier and softer SEO in the initial stages. This can be done by targeting the more important or a key page of a website and basic SEO. The following are few points for a soft approach on SEO:

  • First figure out and then write at least three real keyword search phrases, keeping in mind that your target audience would use those to find products and services offered by you. Ensure that you do not include the name of your brand or business.
  • Write an introduction sentence that includes the main keywords describing the services and products in the right way. At the start of the sentence, place the keywords chosen by you, but ensure that it makes sense on reading. Make this sentence Home page heading of the website.
  • Then explain in detail the type of services and products provided by you in at least one or two paragraph. Try to keep it as short as possible because majority of people hardly read long or boring content. You can summarise all the details by writing bullet points, but keep these short as well.
  • Ensure that you make it a priority to remove duplicate content from your website. Google regular updates decrease the rank of website having duplicate content. So, remove any content which you have copied from other sources because most of the search engines trace the plagiarism quite easily. So, make your content useful for the readers by optimizing it appropriately.
  • Remove all the spammy and extra links from your website as soon as possible. Google’s penguin updates severely effects the ranking of any website which does spamming.

Apart from these few points, we offer a wide variety of SEO services. So, what are you waiting for? Contact us today to get an upper-hand over your competitors.