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What to do After Major Google Algorithm Update

In the ever-evolving digital marketing landscape, staying ahead of the curve is essential for online success. Google’s search algorithms are constantly changing, and a major Google algorithm update can have a significant impact on your website’s rankings and visibility. As an Australian website owner or business, it’s crucial to adapt and make the necessary adjustments to thrive in this dynamic environment. 

Understanding Major Google Algorithm Updates

Google’s core mission is to provide its users with the most relevant and high-quality search results. To achieve this, they regularly release primary algorithm updates. These updates aim to refine search results by assessing the quality and relevance of websites and pages. Consequently, rankings can shift dramatically, affecting the visibility and traffic of websites. Here are some tips on what to do after a major Google algorithm update.

1. Monitor Your Website’s Performance. After a core update, the first step is to assess how your website has been impacted. Check your website’s ranking for target keywords and monitor changes in organic traffic. Tools like Google Analytics and Google Search Console are invaluable for tracking these metrics. If you need help using these tools effectively, consider enlisting the help of a Sydney SEO specialist. They can provide expert guidance on analysing your website’s performance and crafting a tailored strategy.
2. Prioritise User Friendliness. User experience has become a vital factor in Google’s ranking algorithms. User-friendly websites are more likely to rank higher and retain visitors. To enhance the user-friendliness of your website, consider the following characteristics:
   1. Fast Loading Times: Slow-loading pages can result in high bounce rates. Optimise your website’s speed to ensure a smooth user experience.
   2. Mobile Responsiveness: As more users browse the web on mobile devices, it’s crucial to have a mobile-responsive design.
   3. High-Quality Content: Content should be informative, engaging, and relevant to users. Incorporate multimedia elements and ensure proper formatting.
   4. Intuitive Navigation: Make it easy for visitors to find the information they seek. A straightforward navigation menu and well-structured content are essential.
   5. Secure Website: Implement HTTPS and secure your website to build user trust.
3. Invest in Local SEO. For businesses targeting an Australian audience, local SEO is a game-changer. Major Google algorithm updates often refine local search results, making local SEO services more critical than ever. Here’s what you can do:
   1. Optimise Google My Business: Claim and verify your Google My Business listing. Ensure all information is accurate, including your business name, address, phone number, and operating hours.
   2. Local Keyword Optimisation: Use location-specific keywords in your content and meta tags to improve local search visibility.
   3. Local Link Building: Build relationships with local businesses and websites to earn quality backlinks.
   4. Consulting: Consider partnering with an SEO consulting firm to develop and execute a tailored local SEO strategy. They can provide expert guidance on optimising your website for local search.
4. Stay Informed About Core Updates. Google Core updates are ongoing, and staying informed is crucial. Keep an eye on industry news and authoritative SEO websites to stay ahead. Google often releases information about significant updates, which can provide valuable insights into what changes were made and how to adapt.
5. SEO Tools: To help you stay updated and make data-driven decisions, explore the best SEO tools available. These tools can assist in keyword research, site analysis, and performance tracking.

Adapting to major Google algorithm updates is essential for maintaining and improving your website’s rankings and visibility. By following these tips, you can recover from a major Google algorithm update and improve your SEO performance. 

Remember that Google updates are not something to be afraid of but rather an opportunity to improve your website and provide a better user experience for your audience. As long as you follow SEO best practices, such as producing high-quality content that meets the needs of your users and acquiring links from reputable and relevant sites, you should have nothing to worry about. If you need any help with your SEO strategy after an update, don’t hesitate to contact Online Consulting today!