At OC, we offer an integrated approach to Search Engine Marketing, SEO and Adwords to increase the requirements of businesses based on the Northern Beaches.SEO (Search Engine Optimisation) and Adwords or PPC (pay-per-click) are the two main areas of search engine marketing (SEM). Both of these have different approaches but combined in a single integrated marketing strategy to get the best results for a campaign.
We have vast experience and an expert team of passionate strategists who live and breathe SEM, SEO and Adwords. The OC’s team of experts in the Northern Beaches has created SEM strategies for top brands to small and medium sized businesses across different sectors in the Northern Beaches. We believe in having long-term relationships with our customers, which is developed upon shared vision and success. Our search engine marketing team has lots to offer, such as:
The competition has become quite tough as every business wishes to be on top of the search results in the Northern Beaches, but there should be an excellent strategy to reach the top space on the result pages. We offer expert SEO service that’s designed to make you distinctive & remarkable, increase visibility within the organic search results, and deliver high & targeted traffic to your business site in the long-term.
Before creating a top-notch search engine marketing strategy for your brand or business in the Northern Beaches, our project manager will work closely with you to know more about your unique business goal & challenges. We always recommend the best approach for your business, whether it’s SEO or PPC (Google Adwords), or a combination of both.
On-Site SEO or On-Page SEO Optimisation is mainly about optimisation of the text and content on website pages, also some other related elements like code and Meta tags. The goal is to optimise all the features effectively so that every search engine can find your website when a user searches for keywords related to your brand’s website. Some of our On-Page Optimisation services include,
Say if you are a company based in the Northern Beaches and provide Adwords, SEO and Search Engine Marketing services as we do then you need to add all possible set of keywords plus the region you want to target,
Example Keywords could be
And you need to implement these in you meta tags, heading tags and links, so search engine could index you properly for the services in your targeted region.
In Off-Site or Off-Page SEO optimisation steps are taken outside of a specific website to make it more visible to search engines, especially Google. Off-site optimisation is often related to the term ‘link building’.
Link Building consists of a different form, this includes Article, Blogs, PPT, PDF, Social Bookmarking and many others, the only thing you need to keep in mind that you should not over optimise for your main keywords because doing so can tank your website for targeted keywords.
Say your main Keywords are:
Now you need to find a maximum number of variations for these keywords, we would suggest adding words like Company, services, experts, best and there could be many others what ever a person can think of searching your services.
Example Keywords could be
These are just the basic keywords those can be targeted, but there could be a vast number of list, depending upon the number of services and number of areas targeted.
At OC, we have a team of dedicated SEM experts, who devote their time to analyse data to find insights about your Adwords and SEO campaigns. We strongly believe that Analysis, Analytics & Reporting are the best approaches to make your Adwords & SEO campaign successful on every front.
We start every SEO campaign with a deep review and analysis of a client’s website to find out potential areas that need improvement. This enables our team to identify issues and factors that are affecting website’s ranking.
Pay-per-click advertising provides your company with an amazing chance to appear within the search results immediately & offers the advertiser a full control over the Adwords, keywords & budget. Pay-Per-Click is one of the most effective ways to reach your targeted audience as it has the power to track conversions & attribute value to the campaign. The most popular type of PPC is search engine advertising, such as Google’s Adwords. We offer detailed and result-oriented services for Google Adwords campaigns.
Google Adwords is the best way to get a more targeted audience on your website. Google Adwords is widely used in the Northern Beaches as an effective advertising tool. It can bring more traffic or better traffic at lower costs with higher returns. We offer services of experienced and expert Google Adwords strategists who can ensure the complete success of your promotional Adwords campaign.
To reach your target audience and influence them completely, the creation of valuable, attractive and compelling content is quite important. This unique content is used on site and promoted through a wide range of online platforms. Our team will work closely with you to develop a content strategy that focuses on the requirements of your customers.
Our social media experts will assist you to set clear objectives when it comes to social media optimisation. Social media optimisation will enable you to connect & engage with your targeted audience on various social media platforms. Some steps that we take for SMO:
At Online Consulting, we only use ethical (white-hat) search engine optimisation techniques. With help of SEO and Google Adwords, we aim to improve and provide long term keyword rankings. With team OC, you will rule search engine rankings.