Keyword research is the foundation of Search Engine Optimisation (SEO). Getting the right keyword in rank can determine the success, or not, of a website. SEO is not only about getting visitors to your website, it’s getting the visitors who have a genuine interest in your product or service.
is the process of optimising text and content for every page of your site which generates high search engine ranking results.
as the term suggests, is the technique of directing external links from other websites, pages or people to your website. Off-site SEO vouches for the credibility of your site which in turn contributes to your site’s ability to rank
It’s hard to think of a business type or sector that isn’t highly competitive. We identify your competitors and evaluate the digital strategies they’re implementing in their business to help you to determine their strengths and weaknesses. We compare your products and services to those of your competition and find key points of difference. Comprehensive competitor analysis combined with a strong SEM strategy can be the difference between audiences converting to your business instead of your competition.
PPC or pay-per-click is similar to SEO except you pay to get your business or brand to appear at or near the top of search engine rankings (‘paid’ search). In PPC, advertisers pay a fee each time one of their ads is clicked on. You can say that it’s a way of buying visits to your website. One of the most popular forms of PPC is search engine advertising, like Google Adwords. PPC marketing is beneficial to everybody whether it be searchers, advertisers or search engines.
By using social media platforms and communities you can increase awareness of your brand, product or service. This process is known as Social Media Optimisation (SMO) and it helps to generate publicity for your website through the quality of content used to promote the inherent qualities of your product or service.
SMO is optimised by: