Keyword research can be termed as the foundation of SEO. It is extremely valuable, and ensures high return in the search marketing. Getting the right keyword in rank can define success of a website. SEO is not only about getting visitors on your website, but the right kind of visitors. Keyword research can help you to respond to changing market conditions, predict shifts in demand, and provide products, services, and content that consumers are looking for.
Competition is rampant in every business, so you need to analyse your competitors to stay ahead of them. We identify your competitors and then evaluate the digital strategies they’re implementing in their business to help you to determine your competitor’s strengths and weaknesses. Here are some questions to help you:
On-page SEO Optimisation
SEO is a way of getting your business or brand higher up the list when someone searches for your product or services on a search engine site such as Google. This is known as ‘organic’ search – as opposed to ‘paid’ search.
On-page SEO is the process of optimising text and content for every page of your site and this helps to generate the highest search engine results. On-page SEO is composed of various elements and it’s one of the most long-standing & reliable SEO techniques. Keyword optimisation & use of HTML tags within the page are the two most popular on-page SEO techniques. Some other on-page SEO techniques are:
Off-Page SEO Optimisation
In Off-Page SEO Optimisation, various search engine optimisation techniques are used which aren’t visible on a website’s on-page content. Anything counts as off-page SEO which is done off-site to boost your web rankings. Off-page SEO includes:
Remember, Off-Page SEO is one of the most important factors in determining how high your website ranks. Some Off-page SEO techniques are:
PPC or pay per click
PPC or pay-per-click is similar to SEO except you pay to get your business or brand to appear at or near the top of the list (‘paid’ search). In PPC, advertisers pay a fee each time one of their ads is clicked. You can say that it’s a way of buying visits to your website. One of the most popular forms of PPC is search engine advertising, like Google’s Adwords. In PPC search engine advertising is used to generate clicks to your website. Pay-per-click marketing is considered good for everyone whether it be searchers, advertisers or search engines.
Social Media Optimisation
By using various social media platforms, outlets and communities you can increase awareness of your brand, product or service. This process is known as Social Media Optimisation (SMO) and it helps to generate to generate viral publicity for your website, that is, attracting attention to your product or service because of its inherent interest rather than by way of advertising. SMO is optimised by:
As with all our services, we believe the key to getting you the best results is to first understand what you are looking to achieve. That’s why we discuss your needs and work with to you set clear targets for your campaign.
Armed with these objectives we put together a cost-effective strategy and then implement it using our team of tech wizards based in Australia, India and the Philippines.
We then focus on increasing your website visibility and to deliver high quality, targeted traffic to your website. We provide you with detailed monthly work and keyword ranking reports with suggestions on how to improve your results further.
But being ethical is a given for us. The main reason we think you should work with us is because we listen and we understand what’s needed. You won’t go into some big agency cookie-cutter style machine and get the ‘one-size-fits-all’ treatment with us. Instead you get a custom solution that fits your comfortability* and your budget.
We build SEO strategy that’s right for your business, with a focus to provide an excellent return on your investment.
* Comfortability: The level of technical knowledge that you’re comfortable with