website designing in Sydney

The Benefits to Redesigning Your Website

30 Oct 2019 onlineconsulting

Making sure that your customers have a great experience when they visit your website is a must for any business. If you are not paying close attention to the function and design of your website, that can mean only one thing, you’re being left behind. Fast and SEO-friendly website designs is the foundation for attracting and maintaining a online audience. Even if your business is still dependant on bricks and mortar sales, it’s unlikely that discerning customers haven’t at least checked you out online before paying you a visit.

User experience

This is how you retain and attract more customers. If your website is loading slowly then your customers will leave your site and look to the competition. If your site is taking more than three seconds to load then your prospective clients are probably gone and looking elsewhere. That’s all the effort of improving your ranking and running social media and other campaigns rendered useless. So user experience is making it easy for your users and providing information in a way that is easy to read and easy to find. Keep it simple and mobile first design should be your priority. 

And there is no necessity for loads of content because heavy content consumes too much loading time. Website best practice is simple designs without too many images.That means clear, minimalist designs that won’t take forever to load. The criteria for SEO is changing all the time and much of that has to do with the preference for searching on mobile devices. 

You should also innovate. For instance, chat boxes on websites are a great way of providing your customers with a satisfying user experience. A chat box can make the journey so much easier. Quick responses and easier navigation will keep your customers on your site.

Update your content

There is lots of debate about what makes great content. Concise, accurate information that responds to the needs of your customer is the answer. Get a copywriter to help you with your content if you can’t generate enough objectivity to appeal to your audience. Too often, business owners write for themselves and what they consider to be important, forgetting that customers are only interested in what your product or service can do for them. Generating fresh informative content on social media and blogging lets search engines know that you are experts in your industry.

The other advantage of great, easy to read content is the likelihood of your customers sharing it on social media platforms like Facebook, Instagram and LinkedIn. All that sharing brings customers to your website and when they arrive, they’ll have a great user experience because you’ve gone to the effort of redesigning your site.

The benefits of a new website design are not as easy to quantify as they once were. Today, it can be the difference between success and failure. If you are concerned about the quality of your website or if you have an inkling that maybe you are not converting as well as you once were, our web development services on the Northern Beaches can offer you some great ideas to either upgrade or redesign your site. Over complicated sites are a thing of the past. If you want simplicity that converts, contact Online Consulting today.