website design

Why Your Website Will Fail Without Responsive Web Design?

19 Apr 2017 Online Consulting

Millions of people have access to different types of mobile devices and they use it to visit various websites and apps. This has made it really crucial to design and create website that can target this ever-increasing market. If you’re yet to transform your business website into a fully mobile optimised platform, then this is the right time to do so.

Let’s take a look at the options that you’ve.

There are basically 3 choices you can choose from to create a fully mobile optimised website.

  • Responsive website design
  • Two different sites, one fully committed to desktop users and the other one for mobile users
  • An app for mobile devices and a separate desktop website
  • The Advantages Of Responsive Website Design
  1. The Site Won’t Lose Ranks In Google Search Results

From April 2015, Google has been punishing sites that aren’t optimised for mobile when searches are made out on mobile devices. This means, if your site does not move ahead in the Google Mobile Friendly test, then its rank will go lower on search engine results pages (SERPs) where the potential client has searched for your keywords by using a Smartphone, which they’re doing on a large scale these days.

  1. File Sizes Will Be Smaller

Responsive site design only needs a single set of files, while using media queries for various screen widths in the style-sheets (CSS). This is the reason it shows the same website on all devices. Generally, a responsive site will look genuinely similar no matter which device is used to view it. This can mean that less time is required to design and create a responsive site. But, a lot depends on the skills of your website developer. So, all you have to do is hire the best website developer in Northern Beaches for a hassle-free experience.

  1. Content/Text Can Be Read Easily On Mobile Devices

Multiple column layouts on a desktop PC transforms into one column on a mobile device by using the same media queries. The normal menu bar (the desktop version of the website) is converted into a mobile friendly menu bar. The content or text on the website also becomes much bigger and easier to read. Also, small photographs can be showcased, or background images and sliders can be removed entirely. This consumes less mobile data of the users and they return to your website without any fear of losing too much data.

  1. More Economical Than A Mobile App

One option is that you can choose to get a separate App for your business. This App will appear a lot similar to the desktop version, but won’t be viewed through a web browser. Developing an App isn’t an issue for big companies, but smaller companies may find an investment in building Apps too high.