writing a blog for your business

How to Create a Successful Business Blog

29 Jul 2020 onlineconsulting

If you think that blogging is talking about your travel destinations and your friends love lives, then it’s time to revisit the definition of blogs. Blogs in today’s world are amazing gateways for organisations to boost their online presence and can act as great marketing tools in the right hands. Here are some reasons why your business needs a regular blog, ways it can promote your brand and how to run it successfully. 

How to start a blog

Starting a blog from scratch may seem like a daunting task, but it’s a lot simpler than you may think. The best way to start a blog is to find topics that relate to your business that you are passionate about. It makes the writing process easier for you, and you may pump out some really great content! 

Once you have the content, you should allocate an area of your website to all your blogs so they can be read from any time. Make sure to have links returning to your homepage as well so potential customers can continue exploring your site. 

If you cannot allocate time or resources to setting up regular blogs, find a website copywriter that can write about topics for you. Copywriting services on the Northern Beaches for example, can be used in conjunction with SEO services to help boost your businesses online presence in search engine results.

Increases your online presence

One of the main reasons businesses invest in blogs is to increase their visibility online. The more blogs you have, the bigger your chances of bringing traffic to your website increases. If you’re struggling to understand how it works, think of it like this.

Your main website talks about the services you provide. Someone could search on Google for something similar to your services, but doesn’t appear on your website, hence your site doesn’t show in their search results. If you had a blog that elaborated further on that service, it may likely include words that relate to their search, and in turn, may have a better chance of appearin/g in their search results.

Featuring a variety of blog topics on your website is how SEO services work to help build an audience for your blog and website.

Run engaging activities

Another advantage of blogs is that they’re not limited to words! Throw in some images and videos to help keep the reader engaged. You could also host competitions and giveaways if your business supports this. Spreading a giveaway on social media and Ozbargain for example helps people find your business much faster. Many people may join for the chance of free stuff, but some may see your reviews and services and become customers!

At the end of the day, blogs are a great way to help expand your presence on the web and can be used to help market your products and services. If you’re using blogs in conjunction with SEO services, talk with an expert on how you can maximise your audience and potential client base.