How to Optimize Your Website for Voice Search in 2022
It is estimated that by 2022, 50% of all internet searches will be voice searches. As we get closer to this tipping point, it’s becoming more and more critical for businesses to optimise their website for voice search.
You can do a few things to ensure your website is ready for the voice search revolution. But first, what is a voice search?
A voice search is done with verbal commands instead of typing keywords into a search engine. With the advent of smart devices like Amazon Echo and Google Home, voice search is becoming more and more popular.
People use voice search for all sorts of things. Some people use it to find local businesses, while others find recipes or ask general questions. The biggest thing to remember is people will talk more naturally on a voice search than when they type in a search bar.
Here are a few things you can do to make sure your website is optimised for voice search:
Use natural language
When people talk to voice assistants like Siri or Alexa, they use natural language, not keywords. This means that you need to write your content in a way that sounds natural, not like you’re stuffing keywords into every sentence. Putting more consideration into your content will help increase your rank for google voice search.
Focus on long-tail keywords
One of the best ways to create a high converting landing page is to use long-tail keywords. Long-tail keywords are simply phrases that are more specific and detailed than traditional keywords. For example, rather than just using the keyword “shoes,” a long-tail keyword would be “women’s size seven red running shoes.”
It is thought that because there is so much competition for the term “shoes”, it may be tough to appear at the top of an organic search for this phrase (especially for smaller firms/startups). If you use specific keywords like “size seven red running shoes,” you’ll most likely find people searching for that item. You may draw less traffic with a long-tail keyword, but you’ll get more focused traffic, and it might even bring more conversions than a common keyword.
Ensure your website loads fast
One of the main reasons people use voice assistants is because they’re fast and convenient. If your website takes too long to load, voice assistants may skip your website and move to one that can access information faster. As voice search is mainly used on mobiles, you need to make sure your website is mobile-friendly and loads quickly on all devices.
Optimise for local search
People often use voice search when looking for something nearby, so optimising your website for local search is crucial. Local search means including your location in your keywords and ensuring your NAP (name, address, and phone number) is up to date.
Use schema markup
Schema markup is a code that you can add to your website to help search engines understand your content better. Adding schema markup to your website can help you appear in voice search results.
Make sure your website is mobile-friendly
Since people often use voice search on their mobile devices, it’s essential to make sure your website is mobile-friendly. This means having a responsive design and fast loading times.
If you’re new to the idea of optimising voice searches, know that you don’t have to tackle it alone. We provide professional SEO consulting services in Sydney and can help you achieve high conversions to reach your business goals. Give us a call today to find out how you can stay ahead of the curve and ensure that you’re getting found by potential customers.