How YouTube Can Help Your Business Goals
YouTube is one of the most popular video-sharing sites on the planet, and it may help you increase your interaction and brand recognition for your business. There are several ways that brands of all sizes have successfully used high-quality youtube videos to boost their business goals. Here are some ways how the 2nd largest search engine can help your business goals succeed.
YouTube extends your Google Search reach
Whenever you look something up on Google, you may get videos alongside websites. Google’s Universal Search is a blender that chucks in videos, images, news, books and local searches to offer you as much as it can. With Google owning YouTube, it’s no surprise that videos frequently appear in search engine results, and this can be a fantastic opportunity to get the word out about your business. Even better, you could combine this with regular blog postings. Every time you post a video to your blog, link it back to Google My Business and share it across your social networks, where it continues to raise your Google rankings.
YouTube can help generate leads
It’s no secret that video marketing has taken off massively over recent years as an effective way of reaching out to a potential customer base. Videos uploaded to youtube can help generate leads and sales by portraying your business in a favourable light, giving insights into what’s going on behind the scenes at your company or even just showing off some of the products you have for sale.
YouTube improves brand awareness and recognition
YouTube is a place where you can build your online identity, attract new customers and gain loyal followers. That’s because when users search for keywords relevant to your product or service in Google, they will find both the video content that you post and traditional web results.
According to an Edelman study, 82% of people who search for a brand online will view social media content related to that brand before viewing the brand’s homepage. As more and more users are turning towards video sites like YouTube as their first port-of-call when they need information about something, it’s great to have a presence on the site and answer their queries.
YouTube gives you access to detailed analytics
YouTube provides extensive analytics on who is viewing your videos, where they’re from, and what the demographic of YouTube users in general looks like. Many businesses use keywords in their titles for their youtube video posts – and in doing so, they’re helping to target potential audiences who may be interested in what the video has got to offer. Youtube also uses these keywords when it is categorising videos into different groups. This means that if a person searches for something related to your business (for example: ‘How To Make A Chocolate Cake’), you can bet that your video will come up in the results on youtube (or at least it should).
YouTube is excellent for search engine optimisation (SEO) and rankings
There are many reasons you should think about posting videos as part of your business marketing efforts. One is that Google owns YouTube, which makes it even more critical for businesses who want their products or services to be found by the public to have a presence on youtube. The more videos you post and the better your content, the higher your search rankings for relevant keywords.
By utilising keywords in the titles of videos posted to YouTube, companies may improve their websites’ rankings on Google and other search engines. As a result, when people conduct searches for anything related to your company (for example, a local plumber in London), yours will rank higher than those of specific competitors who have not used these keywords.
YouTube can be a powerful tool to help boost traffic to your business, but it can be hard to know what equipment you’ll need for YouTube videos. Our corporate video production services in Sydney can offer you tips and strategies to grow your YouTube channel and how you can use YouTube to market your business. We have the experience and equipment to help you create promotional videos for your products, services and more.