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5 Must-Have Copywriting Trends For 2022

26 Jan 2022 onlineconsulting

Do you want to have the most engaging website in your industry? Identifying and acting on current copywriting trends will ensure you stay on top of your game and bring in some new paychecks. Here are five copywriting trends you should use in 2022:

1.  More Interactive and Engaging Copy

To keep up with the ever-changing landscape of digital media, copywriters will need to create more interactive and engaging content in 2022. This could include using more multimedia elements, such as videos and infographics, and incorporating more interactive features like quizzes and polls. For the independent copywriter, this may be a good time to refresh your fundamentals for effective writing.

2. Increased Emphasis on SEO and Website Design

SEO is still vital in our pandemic ridden world and will remain important for a long time as it’s a long term process that needs to be built up.

If you’ve never heard this term before, SEO stands for Search Engine Optimisation. It’s the process of building up online content with keywords and phrases that increase its ranking in online search results, so it’s more likely to be on the front page and as the top search.

If you want to stand out as a brand, then see how other brands in your industry write and try to be different. High quality, unique content will see positive outcomes for 2022. Our website copywriting services can help make sure you stand out amongst the crowd and get you the traffic you deserve.

Copywriters in 2022 will need to place greater emphasis on SEO and website design to ensure that the right people see their content. This could involve using more keyword-rich copy, designing user-friendly websites, and optimising content for search engines.

3. Maintaining a personal touch with or without AI

As AI becomes more sophisticated, some copywriters will start experimenting with AI-generated content in their work. This could involve using AI to create website designs, write copy, or generate marketing materials. While AI copywriting can save money, it takes more time to rewrite authentic content. If you let AI take over too much, you’ll lose that personal touch that may have attracted your audience in the first place. No one likes talking to a robot, so don’t let them take over your content! (I wrote this article with AI assistance. Could you tell? Let me know!)

4. Greater Focus on Storytelling

Copywriters in 2022 will need to place greater emphasis on storytelling to connect with their audience. This could involve using more human-centred approaches, such as focusing on the needs and wants of the customer or highlighting the emotional benefits of a product or service.

5. A Rise in the Use of Video Content

Video is becoming an increasingly important medium for content, and copywriters will need to take advantage of this trend in 2022. This could involve creating more video content or working with videographers to develop engaging and informative videos. Combining your presence in videos and blog content can help drive a bigger audience and help each other grow.

Whether you’re looking to refine your brand story, services or website content, copywriting can get you there. We at Online Consulting are professional copywriters in Sydney who offer business copywriting services and solutions for any business. If you want a website copy that converts, please reach out today, and we’ll see how we can help!