5 Copywriting Tips to Boost Your Website’s Conversion
No matter how much work you’ve put into your website, copywriting can make or break the success of your landing page and website. People may be reaching your landing page, but if you’re not generating conversions, then it’s time to revisit your content and see how you can improve those numbers. Here are 5 of our copywriting tips you can use to boost your website’s conversion.
- Establish the goal of your website
Before you start rewriting your content and changing website designs, figure out your website’s goal. If you don’t have a goal, then how will you know what to improve or change? Your goal should be something tangible that you can track and measure, like how many people sign-up, purchase, order something etc. Once you have actual results, you can work on increasing those website conversions and boost traffic to your website.
- Create a sales funnel
Some people may not want to buy something straight away. They may be browsing their options and getting ideas in their head. If you aren’t getting many conversions, consider how you sell your product or service. A sales funnel is a great way to get people attracted to your business and engaging with your brand before they commit to paying.
The best way to do this is by offering trials and free advice via blogs and videos. If you have the best knowledge out there, try to drip that content to your followers. Give them compelling reasons to sign up to your email lists so you can keep your brand in their head. Then once you’ve given a good amount of content, ask for the sale, and you may be surprised. Some people need to see the value in a service before they buy, and you can’t always do that with just a website, but it requires extra attention once you get the email.
- Don’t use confusing jargon
A general audience may not appreciate industry-specific jargon. Overly long or confusing words can be a turn off for some people, and if someone can’t understand what you’re writing about, then why would they sign up to you? You need to convince a potential customer to interact with your business landing page. If you’re struggling to write content, pretend you’re explaining it to your close friend. Write as you talk, and you may get the message out clearer and easier than trying to think of clever ways to convey the same thing. In saying that, it’s not always easy to create your website content. Our Sydney copywriting services put experienced writing experts behind your back to help you create innovative and compelling content for your website.
- Look at your competition
In every industry, there will always be competitors. Think about how you are when looking for a product or service. Do you buy the first thing you see, or do you look around for the best price? Most people will browse through various websites and brands before deciding on their winner. If you want that winner to be you, take a look at what people in your field are doing, and determine how you can offer a better quality of service for that customer.
Many people will look at the basics, price and bare essentials of the product or service they want. You are an expert in your field, so if your product or service costs more than competitors, clearly outline why it’s better and why they need it. Usually, the quality of service is worth the extra cash. Digital marketing can boost your business and give you an additional foot above the competition.
- Don’t forget about Search Engine Optimisation
This point comes back to our first one, which was establishing the goal of your website. Once you generate tangible results, it’s crucial to know how to use that data to continue growing your high converting landing page. SEO services use those results and metadata to identify the best words to continue promoting and find the current trends in your industry to get your website above the other competitors.