Blog decline in newspaper advertising

Marketing Tactics to Avoid These Days

30 Sep 2020 onlineconsulting

2020 has been a year like no other and the world has changed forever as a result. More people are online now than ever before, you can find everything from Google, and there aren’t as many people out and about anymore. Because of these trends, certain marketing strategies aren’t as effective anymore and may prove unfruitful if you deploy them now. Here’s some tactics to avoid and suggestions that are updated to today’s world.

TV Advertising

Do you still watch free-to-air TV? Are you still connected to cable? How about your target audience? Many younger audiences have naturally switched to streaming platforms like Netflix, Amazon Video, Apple TV and Youtube due to their convenience, variety of shows and less ads. Your money can be better invested in remarketing ads.

Have you ever looked through a site, clicked on some products but didn’t buy anything, then when you hop over to facebook and see ads from that very site? This is remarketing, and it’s one of the best marketing tactics you can use in conjunction with other effective Digital Marketing strategies. Ads can appear as banners, ads or even abandoned cart emails. This is done through persistent cookies, which track sites you access, then send data over to other websites which show those ads. 

Newspaper ads

It depends on your target audience, if they’re an older audience then they would tend to read the paper more and from there your ad may work. If you’re looking for a younger audience, then you should be using social media for marketing. Social media such as Twitter, Facebook and Tiktok are immensely popular and you can get lots of exposure from advertising on these platforms. 

Companies with personality may appeal to a larger audience. Draw them in with a call to action button that may not even cost them anything, but an email subscription or a purchase reminder if something’s in their cart can mean business later. 

Physical flyers

Flyers aren’t as effective as they used to be. If you’ve hired someone to hand them out to a passing crowd, they’ll likely not be read and just thrown away. It’s unfortunate but a lot of people don’t have the time to read them, and they end up contributing to landfill and costing you money. 

Believing you’re alone

If you’re new to building up a business and getting out there, know that you’re not alone. A reliable SEO company can assist you with brand awareness campaigns which will help boost your brand exposure to the public and bring in more business. 

If you’re with Online Consulting, we can also assist with developing/ improving your website, and provide crucial data about how customers use your website. Gathering metadata allows us to improve sales conversions and lets you see trends and further develop as a business. If this sounds like something your business could benefit from, give us a call today for a free quote!